GUIN — CASE STUDY

Your trusted network that turns prices into opportunities

GUIN

Project Inputs

Research & Strategy, Brand Identity, UX UI design, User personas, Motion, High-fidelity prototypes, Creative direction

Industry

Retail & E-commerce Solutions, Fintech

Creative Concept

Guin is the app that turns your shopping into wins #ThisIsAGuin

Shopping shouldn’t feel like a gamble. Guin connects you with a trusted network that hunts down and shares the best deals, giving you the confidence that every purchase is worth it.

With a seal of approval that guarantees smarter and safer decisions, Guin transforms the way you buy—turning everyday shopping into a series of victories. It’s more than just finding discounts; it’s about belonging to a community that celebrates smarter choices and maximizes value.

Putting users at the heart of every decision

A problem well-defined is already half solved

Consumers don’t overspend by choice

They overspend by lack
of information

Core Product Features

Gamified Savings

Complete challenges, level up, and unlock exclusive badges that make saving fun.

Cashback & Rewards

Earn on every purchase and track benefits in your profile, reinforcing the habit of saving while you shop.

Real-Time Comparer

Find the cheapest cart across stores with a dynamic comparer that ensures the best shopping decision.

Guins of the Day

Get daily recommendations based on your habits, the hottest deals, and opportunities to connect with other users.

Imagine: At the store, spot a deal, scan it, upload it and GUin

Earn cashback and level up in seconds

Guin AR Shelf Ads — scan and discover Guin

• Scan the banner/product → the Guin Card appears in AR.

• Verified best price, promos, and cashback instantly.

• Partnerships with brands/retailers: reliable, brand-safe content.

• Converts at the decision point; measurable (scan→AR→redemption→receipt).

• Banner CTA: “Scan & Earn — The lowest price on Guin”.

The best deal at your nearby store

Pay contactless via the app and earn more points

The best deal at your nearby store

QR payment

Instantly: contactless, with an automatic digital receipt

Earn points and cashback on every purchase

With weekly streaks and challenges by category or when scanning promos; unlock levels, badges, and boosters that multiply your rewards.

User Personas and Challenges

People Behind the Purchase

marketplace

Smart restocking for the corner store.

digital account

Your first step to smarter money

financial services

Simple money, same-day answers