rabbit - case study
Simple money, same-day answers
financial services
Project Inputs
User journey mapping & UX strategy, Visual/UI design, User research, Competitors analysis, Wireframes & high-fidelity prototypes, usability testing & iterative refinement.
Industry
Fintech
Context & Goal
We designed credit for the people who keep the neighborhood running:
Corner-store owners with little time, old phones, and cash-first habits. The brief was not “more forms”—it was: ask for a loan without leaving the counter, get a clear yes/no in minutes, and know exactly how you’ll repay.
We built two friendly fronts to the same engine: a mobile app for those who prefer screens, and a WhatsApp flow for those who prefer conversations.
Both share the same promise—plain language, progressive KYC, instant status, and receipts you can show to anyone.
We built two friendly fronts to the same engine: a mobile app for those who prefer screens, and a WhatsApp flow for those who prefer conversations.
Both share the same promise—plain language, progressive KYC, instant status, and receipts you can show to anyone.
Same engine, two doors:
App for taps, WhatsApp for chat
Both built for speed, clarity, and trust.
Core Features — Mobile App
Tap-to-Apply (Progressive KYC)
Face + ID + store details in small steps with real-time checks; decision shown on the spot.
Instant Decisioning
Risk rules + data signals (store activity, payments history) return approved / review / declined with a clear reason.
Clear Offers & Repayment
Amount, term, fee, APR, and total-to-pay shown upfront; slider to preview installments before you confirm.
Disbursement Your Way
Send to the Rabbit account, linked bank, or cash-out partner; funds availability shown with ETA.
Smart Reminders & Autopay
WhatsApp/app nudges before due dates; optional automatic payments; no-surprise late fee policy.
Receipts & Statements
Shareable confirmation after each step—application, funding, installment paid—plus one-tap monthly statements.
Store-Friendly Home
Today’s balance, next payment, and quick actions (Pay installment, Request another loan, Talk to support).
Designed for busy hands:
Clear, fast, zero guesswork
Core Features — WhatsApp Flow
Conversational Onboarding
“Hi, I want a loan” kicks off a guided chat: capture INE/passport, selfie, and store basics with tips and re-tries.
Quick Decision in Chat
We return the decision inside WhatsApp, with the same offer breakdown and a “Confirm” button.
One-Tap Documents and Proof
PDFs/receipts delivered in the thread; you can forward them to a partner or print later.
Payment and Reminders by WhatsApp
“Pay now,” “See my next due date,” “Change payment method,” all through menu buttons or quick replies.
marketplace
Smart restocking for the corner store
digital account
Your first step to smarter money
retail and Rewards
Your trusted network that turns prices into opportunities
